“Who. I’m Ginger. A scrappy and curious multidisciplinary creative with a background in circular strategy and product design. Alumni of London College of Fashion and The School of Visual Arts. Professor in fashion marketing and 3D fashion at Parsons New York. Futurist. Meditator. Yogi. Loyal friend. Native New Yawker.
What. Design is a funny path. We play a game of high-standards and taste - And take the surgeons oath “ Do no harm”. To resolve a product’s what, I sketch, craft, play, research, chat, steal and sleep to resolve a concept to commercial reality. We get it right most of the times, but fail enough to point where to grow next. Our future is progress not perfection. Step by step. Together.”
Breath In
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Breath Out
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Breath In 〰️ Breath Out 〰️
TOUCH GRASS.
SHŌGA STUDIO
Let’s work.
TOGETHER, WE WILL MAKE A BRIGHTER FUTURE
TOGETHER, WE WILL MAKE A BRIGHTER FUTURE
Awards + Achievements
2020 High Snobiety
Spotlight on ASICS X RC Vancouver products
2019 HYPEBEAST
Hype marketing ASICS X Capcom drop
2019 ASICS New Strong Campaign
Print and product selected for global women’s campaign
2019 HYPEBEAST
Hype marketing ASICS X Hasbro
2019 High Snobiety
Hype marketing for ASICS X RC Kyoto drop
2019 ASICS New Strong Campaign
Print and product selected for global women’s campaign
2019 Parsons New School
Guest Lecturer / Final fashion critique review
2018 Parsons New School
Guest Lecturer / Final fashion critique review
2018 High Snobiety
Brand Spotlight on HASTA
2018 GQ
HASTA - Top new menswear brands at Agenda
2017 Sportswear International
HASTA Graphic Trend “Printed Sleeve” highlight
2017 Equinox - Venice, California
HASTA new brand exhibition
2017 Parsons New School
Guest Lecturer / Final fashion critique review
2017 Sportswear International
Outerwear spotlight This seasons best outerwear
2016 High Snobiety
Brand spotlight HASTA new menswear brands to watch
2012 GQ
Woolorich - collection spotlight
2009 Converse Project (RED)
Recruited to breath fresh perspective to the iconic Chuck Taylor to raise money for African families
CURIOUS SCRAPPY SPONTANIOUS FUTURIST
CURIOUS SCRAPPY SPONTANIOUS FUTURIST
Experience
COACH | Circular Sneaker Designer | An internal design lab focused on circular products and new retail experiencesParsons The New School | Part-Time lecturer | AAS Fashion Marketing & CLO 3D InstructorGoods & Services | Design Consultant | Resoleable sneakersAudrey Signs | Chief Creative Strategist | Create company culture and map out new business opportunitiesASICS | Global Design Manager COE | Cross pollinate sport science data with contemporary street sensibilitiesHASTA | Creative Direction & Design | Tactical east coast urban menswear and graphicsVictorinox | Global Outerwear Designer | Global performance outerwear in a high paced and margin driven marketPaper Denim & Cloth | Lead Menswear Designer | Reimagine a legacy denim brand's menswear | cut and sew + knitwearHW Carter & Son’s | Menswear Designer | American made workwear for JapanWoolrich | Menswear Designer | Performance and heritage outerwear and cut and sewEngineered Garments | Assistant Designer | Support and learn from a design legendPhotography Teacher | Children’s Aid Society | Design and execute lessons to inspire curiosity and creative problem solving